To assist an organization with its digital transition, it is first necessary to have a clear vision of its internal assets: client base, human skills, market position…
On the basis of these elements, we will develop the necessary support and commitment for a transformation strategy that will lead to success, as is it fully supported at the internal level.
Our assistance method consists of 6 steps: each step is an important part of the journey to a successful transformation :
An exhaustive survey of the competitive sphere, including the position that your organization currently holds, and the positions it might attain in the future.
A series of qualitative interviews with the stakeholders involved in the digital transformation process.
A detailed analysis of useful client data and leads to maximize their potential through digital marketing.
Self-administered surveys to measure client potential according to the various development scenarios under consideration.
Workshops to ensure your teams get on board quickly and support all of the developments that are to be implemented.
A detailed, explicit, staggered plan of action, that strengthens all of your resources in order to implement a managed, agile transformation.
Our consultants are both managers and skilled experts in their fields.
With their extensive professional experience, they have a good handle on company practices.
30 years of expérience in media management and business management.
35 years of expérience in strategic and operational marketing. Author of the book « Marketing 2.0, l’intelligence collective« .